More Brand Development

Greys

There was mixed opinion about 'all purple' or purple and black. I tried it with various shades of grey but I think it weakened it so I abandoned that.

Stroke Styles

I then used Illustrator's vector tools to try various styles to the stroke. Again I got mixed opinions but I did agree with someone that the central style feels more like a logo rather than a handwritten piece of text. But I didn't want it so uniformed, I wanted it to have some 'written' quality, some personality.

Personality

I'd decided that separation with colour was what I wanted. I tried this stroke and I really like it. I think I'm very close to finalising now.

Almost there

This one is definitely my favourite so far. I've tampered with it repeatedly in Illustrator to try and make it more polished and I think I've about cracked it.